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Prime Rib Roast The prime rib roast is arguably one of the most elegant choices when it comes to the beef tenderloin. This lean, tender cut offers maximum flavor and juiciness you cannot find with other roast varieties. It’s also the perfect compromise when you can’t decide between your traditional roast and rib-eye roast. While the name states “roast”, this cut is versatile and can be roasted, grilled or even smoked for superior flavor. Since the prime rib roast offers an impressive dish for any occasion, why not stock up today? At Harter House, we offer 3 to 9 lbs. standing prime rib roasts that will completely change the way you see beef as an elegant dish. For a classic roast, rub your prime rib roast with freshly cracked black pepper, kosher salt, and a splash of red wine. Roast it only until its medium rare. Whatever you do, don’t overcook a prime rib roast! While it’s the most flavorful, it can quickly dry out. Serve with a classis Au Jus sauce and enjoy!